Healthcare's newest pivot: consumer identity as the cornerstone of digital health

Updated

Building an effective patient/consumer engagement platform is based on identity. In healthcare, the notion of identity-driven, multimodal, omnichannel engagement has been a challenge for most organizations due to the lack of a national patient identifier, among other things.

The digital patient engagement platform of the future will have a robust identity verification and resolution capability driven by a golden record that allows individuals to personalize their experiences.

This is akin to how consumers set up media preferences and shopping choices on advanced platforms such as the New York Times and Amazon. An added benefit is the ability to engage patients beyond just an episode of care on a continuing basis to serve health and wellness needs in addition to treatment for medical conditions.

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