This viewpoint discusses the potential impact of artificial intelligence (AI) on healthcare, particularly focusing on the rise of direct-to-consumer (DTC) models. It highlights the potential for AI to become a standard of quality in patient care, despite current limitations.
Traditional healthcare organizations (HCOs) now face challenges in integrating AI into their systems, including ensuring fairness, transparency, and avoiding bias.
Meanwhile, DTC models, such as those offered by Amazon and Big Pharma, are emerging as scalable solutions that bypass traditional healthcare channels. These models may offer hybrid care combining virtual and physical interactions.
This viewpoint emphasizes the need for traditional HCOs to innovate and adopt consumer-focused elements to meet evolving patient expectations and compete with DTC companies. It also stresses the importance of safeguarding patient care, autonomy, privacy, and dignity amidst these changes.
【MORE】