Health technology leader Philips and The Walt Disney Company have launched an exclusive, global collaboration to integrate Disney characters and stories directly into Philips Ambient Experience for MRI suites across 87 countries.
Pediatric MRI procedures are notoriously disruptive, with 66% of young patients reporting severe anxiety inside loud, unfamiliar machinery where they must lie completely still for up to 40 minutes.
A clinical multi-center study conducted across six European hospitals revealed that Disney-themed audio-visual interventions slashed post-scan pediatric stress levels by 43% and dropped scan pauses by 63%.
By mitigating anxiety-induced claustrophobia, the immersive platform reduces the clinical need for pediatric sedation, minimizes expensive re-scans, and creates a smoother, more predictable imaging workflow.
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